The Branding Blueprint Episode 1: Archetypes

It’s not enough simply to have a great product. With such a large and diverse market place there are many amazing products out there. As a business owner I’m sure you believe that you have something great to offer which very well may be true, but the thing is, your competition feels the same. There are also times where an inferior product can beat out a better one like in the case of the Microsoft Surface and the Apple Tablet. How does this happen? Because of the personality of the brand. When consumers can relate to the company they are more likely to purchase whatever it is the business is selling. A brand personality is important because it is the #1 way to differentiate your business from any other competing businesses.

To learn more about brand personalities check out the first video from my new Branding Blueprint series.